As the creative team, part of our job is conceptualising…
…and sourcing the right kit to recreate a specific physical symptom. At the moment we are working on a chronic kidney disease programme, these sensations include swelling, cold hands, headaches and more. One of the rarer symptoms – foaming urine – is providing a particularly interesting challenge.
Here’s an excerpt from one of our lighter creative conversations!
Mark: Right, what’s the symptom?
Michelle: Foamy urine. We could try Diet coke?
Mark: What about Tango? Orangina?
Chiara: Nice, but that might be fizzy. We want foamy.
Mark: That would just be a tragic waste. Baking soda? With yellow food colouring? Or turmeric?
Michelle: Hmm, we don’t want to risk staining the toilet bowl.
Chiara: Or foaming toilet cleaner?
Mark: That could work…
Michelle: We could crush up a vitamin C tablet in it to give it colour?
Mark: It would look like they’ve just peed out a XXXXXXX [BRAND NAME REDACTED]
Chiara: I’ve got some, shall I try it and send a pic?
Michelle: Is it ok to send pics of your toilet to colleagues?
Mark: I’m ok if you are! Lets try it.
We study a host of diverse symptoms every day, and devise simulations that bring them to life for participants all over the world. It’s this attention to detail, and imaginative world-building, that helps make A Life In a Day so effective.