News & Views

Meet the A Life in a Day Team

A Life in a Day is developed and delivered by a committed and creative team. Passionate about bringing the patient experience to life, we build and deliver our immersive experiences using techniques to spark greater empathy for the physical, emotional, social, professional and personal challenges patients face. 

Mark Doyle, A Life in a Day creator

Mark is co-founder of The Method, the learning and development company that delivers A Life in a Day experiences. He created A Life in a Day in 2015 and leads the team in developing and delivering experiences for clients.

Marc Doyle A Life In A Day creator

Mark says: “I created A Life in a Day in 2015 from a desire to help make patients’ lives better. Using my background in theatre and film, my team and I designed A Life in a Day with the purpose of evoking greater empathy for patients within the pharmaceutical and healthcare industries – I believe this is the key to unlocking effective patient-centric ways of working.

“Time and again, A Life in a Day participants tell us how the experiences have changed their perspective, and our own research shows the programme regularly inspires lasting change. This is what I enjoy most – knowing that A Life in a Day is actively driving patient-focused conversations, which will ultimately help to improve patients’ lives.”

Kate Jackson, Director

Kate has worked in the learning and development field for more than 20 years and has been part of The Method since 2016. Her role involves supporting growth across the whole business, with a particular focus on A Life in a Day since 2019.

Kate Jackson A Life In A Day

Why did you join the team and what do you enjoy most? 

“Knowing that we are delivering a learning product that truly changes how people think, speak, feel and ultimately act is incredibly motivating. We have learning experience that we can deliver, anywhere in the world, at any time, in multiple languages that can and does improve patient lives by increasing empathy is an amazing reason to get up everyday  and make it happen.”

What inspires you?

“People inspire me. Their general resilience and ability to cope with adversity and change however small or large.”

Cora Graham, Client Relationships Manager

Cora joined the team in March 2021 after spending 12 years in healthcare, and manages the business development side of the programme. She builds strong relationships with clients and says her role allows her to meet an eclectic group of people, which she really enjoys.

Cora Graham A Life In A Day

Why did you join the team and what do you enjoy most? 

“I took part in the A Life in a Day COPD experience and it really struck a chord with me how little I understood the patient journey. I have a strong belief that anyone that has direct or indirect contact with patients needs to fully understand the emotional impact of a life limiting condition and A Life in a Day helps you to do exactly that. I love the ethos of the company: Be Kind, Be Smart, Be Ahead – we truly live by those standards.”

What inspires you? 

“Seeing people achieve their goals that they once thought were unattainable drives me to push myself as hard as I can.”

Katya Emanuel, Head of Delivery

Katya ensures our experiences are organised and rolled out effectively for maximum impact. Passionate about delivering excellent customer service, she uses her project management skills to grow and strengthen our client relationships through exceptional service.

Katya Emanuel A Life In A Day

What do you enjoy most about what you do? 

“The client liaison and logistics planning to make the experience a huge success and memorable experience for the participants. Hearing what we delivered was like nothing they have ever done and will have that lasting impression is very satisfying.”

What inspires you? 

”Knowing we are changing lives for the better with our experiences. When participants from all levels, clinicians included, walk away from an experience with a greater understanding of patients and committing to change their outlook – this is the jackpot! The realisation our product is transformational for participants, which will ultimately improve patient’s lives, motivates me to keep on pushing to be better at what we do. Because what we do REALLY matters.”

Kirstin Macrae, Account Manager

Kirstin works on our delivery team alongside Katya. Once a project is confirmed, she helps to build and manage all aspects of the experience, from the registration process and kit shipping, to onboarding, overseeing the experience activities and the final debrief. She is a firm believer in changing lives for the better, both inside and outside of work.

Kirstin Macrae A Life In A Day

Why did you join the team and what do you enjoy most? 

“The Method is a company who cares about its people and what it does, and its product can change lives.”

What inspires you? 

“Anything that can change the world we live in for the better – I think we live in a society where people are too wrapped up in their own lives and don’t realise the impact it has on others. In my spare time I am also actively involved in helping military veterans who fight for our freedom and protect us.”

Alfie White, Tech and QA Lead

Alfie joined the team just before the UK went into lockdown, in February 2020. Passionate about technology from a young age, he helps design, develop and test the apps and backend system that runs A Life in a Day experiences.

Alfie White A Life In A Day

What do you enjoy most about what you do? 

“I am always looking at ways to improve the tech side of the business. I enjoy the ability to work independently and the fact there is no glass ceiling.”

What inspires you? 

“Freedom of speech.”

Chiara Keating, Creative Lead

Chiara joined The Method in 2019 as a writer and now leads the creative team for A Life in a Day. A creative writing graduate, she works closely with patients to develop the narrative journey and physical kit of items for each experience.

Chiara Keating A Life In A Day

Why did you join the team and what do you enjoy most? 

“I found myself working as a Pharma/Healthcare Account Manager before taking on The Method as a client. I was so amazed by the A Life in a Day experience and loved working with the team, so when I found out they were hiring a writer, I jumped at the opportunity and have been here ever since! I’ve met some truly incredible and inspiring people over the years who I never would have had the chance to interact with outside of my work.”

What inspires you? 

“Music, video games, great TV. And Batman.”

Michelle Thomas, Creative Lead

Michelle is our other Creative Lead for A Life in a Day. Like Chiara, she is responsible for making our experiences meaningful to our audiences through the process of narrative development and the supporting materials we use to help make our experiences truly immersive.

Michelle Thomas A Life In A Day

Why did you join the team? 

“I joined The Method because I wanted to use my creativity and writing skills to help people.”

What inspires you? 

“I’m inspired by the patients we speak to at the start of every creative project. My favourite part of the job is devising a corker of a creative idea that brings their lived experiences to life.”

Nicola Lambert, Creative Team Project Support

Nicola provides support to the creative team responsible for developing the narrative ‘journey’ of A Life in a Day experience and ensuring the challenges that patients’ face every day are accurately reflected.

Nicola Lambert A Life in A Day

What do you enjoy most about what you do? 

“There are so many wonderful things. My favourite is probably the people as they are all fantastic. Being in my role, I get to work with some great creative minds and every week brings something new and exciting.”

What inspires you? 

“My family. Being able to see them grow. It can be hard and challenging at times, to balance work and home life, but seeing my boys smile at the end of the day, does it all for me (most of the time, anyway!)”

Get in Touch

If you are interested or have questions about A Life in A Day, please reach out and contact us.

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