Diabetes experience spotlighted in PharmaPhorum

When you show people working in the field what type 2 diabetes is like outside of the clinical setting, people start to identify ways that they might be able to better support patients

Mark Doyle, Director

Following our webinar ‘Can Walking in a Patients’ Shoes Unlock Patient-Centred Care?‘ A Life in a Day Founder, Mark Doyle, was featured in an article by pharmaceutical magazine Pharmaphorum.

“In general, people who work in pharma or healthcare are genuinely focused and motivated to improve patient outcomes but understanding the patient experience is crucial to do so effectively.”

With a focus on diabetes and how our experience can be beneficial of pharma and clinicians, the article shows how our immersive simulations place participants firmly into the shoes of a patient sharing real-world patient insights and allowing them to directly experience the physical, social and emotional challenges a diabetes patient may face.

Click here to read the article

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