Diabetes experience spotlighted in PharmaPhorum
When you show people working in the field what type 2 diabetes is like outside of the clinical setting, people start to identify ways that they might be able to better support patients
Following our webinar ‘Can Walking in a Patients’ Shoes Unlock Patient-Centred Care?‘ A Life in a Day Founder, Mark Doyle, was featured in an article by pharmaceutical magazine Pharmaphorum.
“In general, people who work in pharma or healthcare are genuinely focused and motivated to improve patient outcomes but understanding the patient experience is crucial to do so effectively.”
With a focus on diabetes and how our experience can be beneficial of pharma and clinicians, the article shows how our immersive simulations place participants firmly into the shoes of a patient sharing real-world patient insights and allowing them to directly experience the physical, social and emotional challenges a diabetes patient may face.
Nick Lester
Zara Nadim
Barbara Fusco
Alfie White
Josh Hamilton
Chiara Keating
Beverley Bryant
Rebecca Parry
Paul Gascoigne
Kelly Bibb
Katya Emanuel
Bianca Claydon
Mostafa Naseef
Cora Graham
Kate Jackson
Mark Doyle
Mark Duman MRPharmS brings over 30 years of clinician, management consultant and patient perspectives to the healthcare, life sciences and digital health sectors. Working in the NHS, The King’s Fund, the BBC, and as a Founder of the Patient Information Forum, Mark endeavours to make healthcare more person-centric. As the Chief Patient Officer for MD Healthcare, he works with organisations such as AstraZeneca, Diabetes UK, Google Health, Innovate UK, JnJ, Macmillan Cancer Support, Microsoft, Pfizer, Novartis and Siemens Healthineers to harness digital health, develop markets and improve patient engagement.
