Now on demand: moving beyond the individual patient experience

Impact on... family

Emma Foreman

Emma is a Consultant Oncology Pharmacist at the Royal Marsden, Chair of the British Oncology Pharmacy Association (BOPA), and Biosimilars Taskforce Chair for the International Society of Oncology Pharmacy Practitioners (ISOPP).

Emma’s specialist clinical areas are RCC, melanoma and GI cancers, and systemic anticancer treatment in general. She also have a keen interest in global health and in particular improving access to cancer medicines in low- and middle-income countries. Emma has been an avid supporter of A Life in a Day since it’s inception.

https://www.linkedin.com/in/emma-foreman-8582753a

Nick Lester

Digital Marketing Manager

“I have always been picky about offering my skills to industries where I can do good, having worked in industries promoting charity, UK trade, and education. The Method and A Life in a Day work to empower individuals and companies alike and I can proudly say I am part of it all.”

Zara Nadim

Finance Officer

The company values of be kind, be sharp and ahead, are values I am proud to align myself with and want to contribute to the remarkable change in patient centricity the company offers.

Barbara Fusco

Financial Controller

“I was intrigued by the A Life in a Day app but also by the mysterious acting techniques used in The Method. It seemed to combine both the right career level and an increasing curiosity around the brilliant ideas generating the business activities.”

Alfie White

Tech and QA Lead

“I am always looking at ways to improve the tech side of the business. I enjoy the ability to work independently and the fact there is no glass ceiling.”

Josh Hamilton

Creative Lead

“I joined the team because this seems like a company in which I can make people’s lives a little easier by helping their family understand their problems better. Communication and understanding are two of the most important things in the world but can also be difficult.”

Chiara Keating

Creative Lead

“I found myself working as a Pharma/Healthcare Account Manager before taking on The Method as a client. I was so amazed by the A Life in a Day experience and loved working with the team, so when I found out they were hiring a writer, I jumped at the opportunity and have been here ever since! I’ve met some truly incredible and inspiring people over the years who I never would have had the chance to interact with outside of my work.”

Beverley Bryant

Creative Lead

“Being involved with The Method as a patient was a cathartic and empowering experience that left me feeling listened to and, for the first time, unashamed of my condition. When the opportunity came up to join the team, and be part of developing something that had such a huge impact on my life, I grabbed it.”

Rebecca Parry

Project Facilitator

“I love how this company, and the role, merges creativity with medicine. Additionally, it is great to be able to join a company where I know the work we do every day matters and makes a difference.”

Paul Gascoigne

Creative Director

Purely and simply, I joined The Method to not only create great experiences, but to create experiences that make a difference.

‘A Life in a Day’ continually surprises me with its capacity to inspire and influence both perception and behavioural change. If – in my small way – I can contribute to the kind of change that makes patients’ lives even just a little better, I am surely in the right place.

Kelly Bibb

Client Success Manager

A close friend of mine participated in the A Life in a Day CKD experience earlier in the year and raved about it. It was unlike anything that I’d heard of and I immediately knew this was what I wanted to be part of. When a vacancy arose, I jumped at the opportunity.

Katya Emanuel

Head of Delivery

“I am extremely passionate about the client liaison and logistics planning to make the experience a huge success and memorable experience for the participants. Hearing what we delivered was like nothing they have ever done and will have that lasting impression is very satisfying.”

Bianca Claydon

Business Development Manager

“I have always found the behaviour of individuals interesting and my degree in psychology allowed me to explore this further. What absolutely fascinates me about the programme we offer are the emotional reactions we see from people who take part. The feedback is truly inspiring and thought-provoking! It’s not just an experience to help you understand more about a condition, it increases empathy and the desire to make a positive change.“

Mostafa Naseef

Business Development Manager

“Trying A Life in a Day, I was blown away with the level of creativity in disease simulation and the exceptional attention to detail which changed my perception about chronic diseases given that I have been trying to do something similar but much simpler for my teams in the past to get our promise of patient centricity to life. And after I met the team, I realised that here is exactly where I should be.”

Cora Graham

Client Relationships Manager

“I have a strong belief that anyone that has direct or indirect contact with patients needs to fully understand the emotional impact of a life limiting condition and A Life in a Day helps you to do exactly that. I love the ethos of the company: Be Kind, Be Smart, Be Ahead – we truly live by those standards.”

Kate Jackson

Managing Director

“Knowing that we are delivering a learning product that truly changes how people think, speak, feel and ultimately act is incredibly motivating. We have learning experience that we can deliver, anywhere in the world, at any time, in multiple languages that can and does improve patient lives by increasing empathy is an amazing reason to get up everyday and make it happen.”

Mark Doyle

Founder

“I created A Life in a Day in 2015 from a desire to help make patients’ lives better. Using my background in theatre and film, my team and I designed A Life in a Day with the purpose of evoking greater empathy for patients within the pharmaceutical and healthcare industries – I believe this is the key to unlocking effective patient-centric ways of working.”

Matt Toresco

Matt Toresco is a leading expert on health literacy, healthcare policy & patient advocacy. Matt researches, develops, delivers & implements effective campaigns & corporate identities focused on patient centricity & patient advocacy. He also provides his clients with programs to support their strategic planning, executive level initiatives, account management processes, learning and development, & custom market research to maximize their impact in driving customer and patient focused initiatives.

Matt also is the Founder & Editor-in-Chief of The Advocate: Supporting the Patient Voice, a syndicated annual report of the US and Ex-US patient advocacy community. This research helps the entire healthcare community understand the impact they have on the lives of patients & caregivers while the findings also assist in driving population health initiatives to elevate patient care.

https://www.linkedin.com/in/matttoresco

Tom Barber

Dr. Barber has been employed as an Associate Professor and Honorary Consultant Endocrinologist at University of Warwick and University Hospitals and Warwickshire (UHCW)since 2010.

Dr. Barber has a research background in the genetic and metabolic features of Polysystic Ovary Syndrome. His work led to the award of DPhil from the University of Oxford and the award of the prestigious ‘Society for Endocrinology Clinical Prize Lecture and ‘University of Oxford Medical Sciences Divisional Research Prize’ in 2009. Dr.Barber has published over 130 papers, including a recent paper in the Lancet Diabetes and Endocrinology on ethnic-specific cut-points for obesity.

Dr Barber is an international speaker and presenter on media topics relating to human metabolism and Obesity. As Clinical Lead for the Obesity service at UHCW, Dr. Barber combines clinical duties with clinical and translational research.

Trishna Bharadia

Trishna Bharadia, BA(hons), MFPM(hon) is a multi-award winning health advocate and patient engagement consultant who also lives with several chronic conditions, including multiple sclerosis. Based in the UK, she works nationally and internationally with multiple stakeholders in the healthcare ecosystem, including the pharma industry, digital health companies, academia, clinicians and charities/patient associations to better embed the patient voice throughout the healthcare journey and medicines development lifecycle.

She is a patron/ambassador for several health- and disability-related organisations, is a Visiting Lecturer on patient engagement at King’s College London university and sits on numerous steering groups, committees and governance boards.

Particular areas of interest include good patient engagement practice and diversity issues in healthcare.

Among her various accolades, Trishna has been awarded honorary membership to the Faculty of Pharmaceutical Medicine (Royal Colleges of Physicians) and in 2022 was named a PharmaVoice100 honoree, both for her outstanding contributions to the life sciences industry. She has also received a Points of Light Award from the UK Prime Minister’s Office in recognition of her work with patient communities.

https://www.linkedin.com/in/trishnabharadia

Mark Duman

Mark Duman MRPharmS brings over 30 years of clinician, management consultant and patient perspectives to the healthcare, life sciences and digital health sectors. Working in the NHS, The King’s Fund, the BBC, and as a Founder of the Patient Information Forum, Mark endeavours to make healthcare more person-centric. As the Chief Patient Officer for MD Healthcare, he works with organisations such as AstraZeneca, Diabetes UK, Google Health, Innovate UK, JnJ, Macmillan Cancer Support, Microsoft, Pfizer, Novartis and Siemens Healthineers to harness digital health, develop markets and improve patient engagement.

http://uk.linkedin.com/in/mduman

Simon Lal

Professor of Gastroenterology at Manchester and Northern Care Alliance and Clinical Lead of the National Intestinal Failure Reference Centre. He was involved in helping to develop the ‘In Their Shoes@ App for Short Bowel Syndrome and Intestinal Failure and has subsequently evaluated the App amongst multi-disciplinary colleagues using pre and post App experience, focus groups and in-depth qualitative interviews. He is also the co-chair of the virtual nutrition support team for the national patient group PINNT(Patients on Intravenous and Naso-gastric Nutrition Treatment) and has been medical advisor to the northwest section of Crohn’s and Colitis UK.

https://www.linkedin.com/in/simon-lal-36b14531

Jason Harley

Jason Harley is a senior business leader with extensive experience across large pharma (Sanofi, AZ, Novartis, Roche), biotech start-ups and generics companies.

He has a record of driving performance across a range of global, regional and country marketing and commercial roles.

Therapeutic experience includes respiratory, immunology, bones and joint disease, neurosurgery, diabetes and cardiology. Geographic expertise spans Europe with country expertise in UK and Eastern Europe.

20 years pharma experience in driving launches of blockbuster brands, specializing in injectables and inhalation devices, backed up with 8 years of patient facing clinical experience from the NHS and 5 years working in Public Services Audit in the UK.

https://www.linkedin.com/in/jason-harley-71a24b11

Linda Blackerby

Strategic Advisor to the A Life in a Day Board

Linda has 20 years of global operating C-suite experience, including start-ups (she led the growth of Citeline, a provider of real-time R&D intel to pharma, to $7m of revenue before being acquired by Informa), commercializing subscription businesses, and serving on advisory boards. Prior to her current role as a Chief D&I Officer, she was the President of Informa’s Global Pharma intelligence business.

linkedin.com/in/linda-blackerby-b12b0b76

Brand, Marketing and Sales

Improve patient-centred sales skills
Increase customer engagement
Increase knowledge

“We are about to launch a website campaign on shining a light on the condition. The experience has shaped shaped the messaging of the website campaign as well as shaping the launch of the new indication to our teams.”

Karen M, Global Brand Lead

Now on demand: moving beyond the individual patient experience

Drive empathy and improved patient interaction in clinical trials

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Nick Lester

Digital Marketing Manager

Zara Nadim

Finance Officer

Barbara Fusco

Financial Controller

Alfie White

Tech and QA Lead

Josh Hamilton

Creative Lead

Chiara Keating

Creative Lead

Beverley Bryant

Creative Lead

Rebecca Parry

Project Facilitator

Paul Gascoigne

Creative Director

Kelly Bibb

Client Success Manager

Katya Emanuel

Head of Delivery

Bianca Claydon

Business Development Manager

Mostafa Naseef

Business Development Manager

Cora Graham

Client Relationships Manager

Kate Jackson

Managing Director

Mark Doyle

Founder