At A Life in a Day we are patient obsessed. We believe that by understanding and recognising the physical, social and emotional needs of patients, pharmaceutical and healthcare professionals can put these at the centre of clinical, corporate and commercial strategies. This will allow you to achieve greater patient-centric working and more meaningful engagement with your peers, clients, and patients themselves.
Our immersive experiences allow you to step into a patient’s shoes, providing valuable insight into the daily challenges and choices patients face.
A Life in a Day was created in 2015 out of a belief that the best healthcare is when patients are put at its heart. Understanding what life is like for people with chronic conditions is vital so they can receive care and support tailored to their needs.
A Life in a Day uses theatre techniques to elicit empathy from participants and its experiences are developed hand-in-hand with patients and healthcare professionals for accuracy. They are designed to be completed during a typical working day to reflect the reality of living with a chronic health condition and the choices people make during the day-long simulation determines what happens next, just like in real life.
It is the brainchild of The Method, a British learning and development company founded by Mark Doyle and John Keates. With a background in the arts as an actor and writer respectively, the two men harnessed their ability to create emotional connections with audiences, giving rise to professional development experiences unlike any other. A Life in a Day – its award-winning, flagship programme – upends traditional learning methods in favour of using actors, multimedia materials, physical items and artificial intelligence delivered via a smartphone app.
We knew A Life in a Day was a good idea , but had no inkling of the extraordinary journey we were about to begin. What started as a project designed for 20 users, has wowed audiences in over 55 countries. We are continuously developing new programmes across multiple therapy areas with a focus on highlighting the physical, social and emotional challenges faced by patients living with chronic illness. At the end of 2020 we were were delighted to win Gold for Best Use of Mobile Learning at the Learning Technology Awards and Silver for Best Use of Simulation or Virtual Environment for Learning.
And we’re just getting started.
We understand how important it is to support innovative ideas with concrete evidence.
In 2018 The University of Westminster published research on our programme that evidences how effective immersive learning is on increasing empathy and understanding of the lived experience of patients with IBD.
The study “Walking in a Patient’s Shoes: An Evaluation Study of Immersive Learning Using a Digital Training Intervention” shows statistically significant increases in six key areas:
- Understanding of living with IBD (p<0.00025)
- Understanding of physical symptoms of IBD (p<0.00025)
- Understanding of emotional and psychological issues (p<0.00025)
- Empathy towards people with IBD (p<0.00025)
- Confidence talking to stakeholders about the impact of IBD on patients’ lives (p<0.00025)
- Increase in perceptions of organisational innovation in its approach to patient-centred care (p<0.00025)
Who supports us
We have worked with some amazing patient support organisations in the development of our programmes and are delighted to have received their endorsement.
“A Life in a Day is an incredibly powerful way to bridge the gap between people working in pharma & healthcare and the day to day reality of patients.
We often hear about organisations and healthcare professionals who want to be more patient-centred in their approach – this is real world patient centricity in action.“
Rose Woodward – Co-founder, Advocate, Patient
“It is so important that people working in every aspect of healthcare fully understand what it’s like to live with a condition that is life limiting and has a detrimental impact on the patient quality of life. A Life in a Day offers deep insight into the realities patients face every day of their life. This product will focus teams on the real challenges patients face.”
Nick Hartstone-Evans, Chief Executive (Founder), Pumping Marvellous Foundation