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Chiara Keating

Unlocking Better Clinical Trials

Unlocking better clinical trials

Chiara Keating, Creative Lead for our successful Clinical Trial Experience, explores the importance of patient empathy in recruiting and retaining patients How important is trust with clinical trial participants? According to Edelman’s Top 10 Findings from their 2022 Trust Barometer,…

Multiple Myeloma: The sword of Damocles

Article title: Multiple Myeloma - The Sword of Damocles

When creating any experience, there are always elements of the patient experience that unfortunately must be set aside and left out of the programme. As much as we try, it’s impossible to include every aspect of the patient experience within…