Kidney Cancer: Engaging leaders in pharmaceuticals
We delivered our full day immersive simulation programme for senior leaders of a large pharmaceutical to measurably increase patient centric thinking and behaviour at senior levels.
The what and why…
A leading pharmaceutical company approached us with a significant challenge. They wanted to increase patient centric engagement in senior leaders in their Oncology field. The participation and subsequent feedback from the experience was also to form a part of the agenda for a leadership event within the organisation, to drive patient centric focus to the event and beyond.
Our client was really pleased with the results and the impact of the simulation experience on their leadership team was significant. Feedback from participants was hugely encouraging with many describing the experience as “very powerful”, “insightful but tough” and “emotionally engaging” and a “thought provoking and different experience”.
- 6 experiences delivered to 101 participants
- Coverage from 15 countries including France, Denmark, Germany, UK, Spain, Poland
- Participants predominantly from the Oncology field
- Over 5,000 challenges answered with 73% of participants completing more than 80% of challenges
The results…
“Very moving day, I didn’t realize how hard it can get. I’m sleeping with my girls and my husband tight in my arms tonight, it was awful to think about the impact on their futures.”
Nick Lester
Zara Nadim
Barbara Fusco
Alfie White
Josh Hamilton
Chiara Keating
Beverley Bryant
Rebecca Parry
Paul Gascoigne
Kelly Bibb
Katya Emanuel
Bianca Claydon
Mostafa Naseef
Cora Graham
Kate Jackson
Mark Doyle
Mark Duman MRPharmS brings over 30 years of clinician, management consultant and patient perspectives to the healthcare, life sciences and digital health sectors. Working in the NHS, The King’s Fund, the BBC, and as a Founder of the Patient Information Forum, Mark endeavours to make healthcare more person-centric. As the Chief Patient Officer for MD Healthcare, he works with organisations such as AstraZeneca, Diabetes UK, Google Health, Innovate UK, JnJ, Macmillan Cancer Support, Microsoft, Pfizer, Novartis and Siemens Healthineers to harness digital health, develop markets and improve patient engagement.
