In our recent webinar we asked Donatella Decise, Global Director Patient Engagement and Communications at Sobi, how to do just that. And the results, measures and impact was impressive.
“It has a business value. It’s not just a catchphrase.”
In the pharmaceutical industry, “patient-centricity” is often used as a catchphrase. Dontalla at Sobi Pharmaceuticals has ensured it is much more – turning it into a rigorous, data-drive imperative that drives results.
With a solid framework of 14 measurable commitments to the rare disease community, multiple key internal stakeholders are all clear on the benefit it delivers them, and how they can better understand those patients they serve.
View this webinar on-demand to experience to see how this shift helped:
- Move from talk to action – discover how patient insights were integrated throughout a global biotech company to shift culture and outcomes.
- Drive accountability and alignment across teams by making patient priorities central to decision-making.
- See what works in practice – hear real examples of how embedding patient centricity strengthened internal collaboration, informed strategy, and delivered measurable results.nd how he and other team members approached this, each with their own approach
Try it for yourself
New to A Life in a Day? Our immersive patient experiences help professionals such as Donatella with their initiatives, driving better insights which lead to better outcomes for everyone in healthcare, pharma – and of course, the patients themselves.
Why not see how it works in a 30-minute Interactive Showcase?
