On-Demand: How Walking in the Patient’s Shoes Adds Value to Your Patient Engagement Strategy

Imagine the difference it would make if everyone in your organisation had firsthand experience of living with one of the conditions you help treat. What insights would you gain? How might it transform your approach?


In our latest webinar, we spoke to Adrian von Muralt, Associate Director – Global Patient Engagement (Immunology), Novartis to discuss how the patient engagement team at Novartis have collaborated with A Life in a Day to deliver better outcomes for their patients.

Adrian shares his thought on the A Life in a Day experience, how he found it as an individual as well as how it blends into Novartis’ patient strategy.

Watch our on-demand webinar if you want to understand how you can implement immersive experiences to make impactful changes with outcomes that benefit your company objectives as well as your patients.

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Mark Doyle
Mark Doyle

Mark Doyle is the founder of the award-winning company A Life in a Day.

Using skills developed through his creative arts background, Mark has built the A Life in a Day experience to gather unique insights from the real lives of patients and transform them into 24-hour patient simulations. Driven by his belief that deeper patient insights lead to better outcomes, thousands around the world have been able to step into a patient’s shoes, providing valuable insight into the daily challenges and choices patients face.

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