How LEO Pharma Increased Empathy to Drive Change in Clinical Practice
This March, we had the privilege of hosting a webinar with Emily Goffin, Brand Lead Dermatology, LEO Pharma, to delve into their recent approach with A Life in a Day – connecting healthcare professionals with the experience to not only help her tea better understand the patient experience, but also to build stronger relationships.
During this 30-minute conversation, Emily and A Life in Day co-founder Mark uncovered some interesting statistics. For example, research has shown that only 14% of patients feel their emotional meets are being addressed by healthcare professionals. This key indicator is one example that shaped the conversation and demonstrated how Emily’s goal for a more empathetic approach was not only beneficial, but essential.
Emily also gave us an insight into the creation and delivery of the experience, sharing some exclusive insights into the 24 hour simulation highlighting how it gave participants a visceral understanding of what it is like to live like the patients they care for.
We had some fantastic questions from attendees on the day eager to learn more about issues such as:
- Boosting HCP Engagement
- Enhancing Internal Team Capabilities and;
- Navigating Compliance and Ethical Implementation
To learn how Emily, the LEO Pharma team, and A Life in a Day addressed these hurdles, you can watch the video on-demand.
Speaker Bios
Mark Doyle, Founder, A Life in a Day
Mark Doyle is the founder of A Life in a Day, an award-winning immersive experience where you become the patient and experience the challenges, choices, and impact that real patients face every day.
With a focus on helping the industry put the patient first, Mark champions the value of empathy and patient-centric working in pharmaceutical and healthcare industries to deliver better outcomes for both company and the people they serve.
Before founding A Life in a Day, Mark worked as an actor where he learned about the power of shared stories – which is a powerful element of the A Life in a Day experiences.
Emily Goffin, Brand Lead Dermatology, LEO Pharma
Emily is a Brand Lead at LEO Pharma with extensive experience leading product strategy and execution in the pharmaceutical industry. Over the past decade, she has successfully managed product portfolios and led go-to-market initiatives across diverse therapeutic areas. Her background includes a focus on immunology and specialised therapies.
