A Life in a Day is a multi-award winning immersive patient experience that has been developed in partnership with patients to help people better understand the realities of living with a condition or disease.
Each experience is a series of interactive challenges designed to integrate with your working day and will place you in the shoes of a patient.
The goal of the experience is to:
Can I change the date of my A Life in a Day experience?
If you are no longer available on the registered date, please contact clientservices@alifeinaday.co.uk immediately. If there is an alternative date arranged for the experience and there is space, you will be transferred to the new date.
I am unavailable to attend the reflection workshop, can I still participate?
The workshop is an important part of the experience. There may be more than one session for you to attend, please contact clientservices@alifeinaday.co.uk for more information.
I haven’t received any calendar invites from you
Please contact clientservices@alifeinaday.co.uk – the team will get these sent out to you.
Do I need to commit a whole day to this?
No. A Life in a Day is designed to integrate with your day. It will be disruptive to reflect the real-life experience of patients, but you don’t need to clear your schedule to take part. It takes about 5 minutes every hour for 24 hours, excluding nighttime.
When will my kit arrive?
Kits are normally delivered 1-2 weeks before the experience. If your experience is scheduled to take place within the next 7 days and you still do not have your kit, please contact clientservices@alifeinaday.co.uk.
Can I change my shipping address?
Please contact clientservices@alifeinaday.co.uk – the team will update your address details for the kit delivery.
My kit has been delivered to the wrong address
Please contact clientservices@alifeinaday.co.uk – the team will send out another kit to the new address if there is enough time before the experience date.
I have been asked to pay additional charges to have my kit delivered, what should I do?
Your kit delivery has been paid for in full however in some exceptional circumstances there may be unforeseen additional charges. If you have received notification of a charge, please contact clientservices@alifeinaday.co.uk immediately for advice.
Do not pay any charges until you’ve contacted a member of our team for guidance as there are many fraudulent postal scams in operation.
Can I take my kit through customs?
All our kits differ slightly, please contact clientservices@alifeinaday.co.uk for guidance.
I don’t have a corporate smartphone can I still participate?
You must use a smartphone to take part in a Life in a Day. If your organisation does not provide you with one, you may use your personal smartphone instead. Please note you cannot use a tablet or iPad.
I do not want to use my personal phone for this experience
You must use a smartphone to take part in a Life in a Day. You may use a company smartphone if provided. If you do not have access to a smartphone, you will be unable to take part in the experience. Please note you cannot use a tablet or iPad.
When should I download the app?
You will receive an email with download instructions closer to the time of your experience.
I am unable to install the app on my smartphone
Please contact clientservices@alifeinaday.co.uk.
You can download the A Life in a Day app from our website here. If you still have trouble, please contact clientservices@alifeinaday.co.uk.
How do I get an activation code?
Activation codes are sent by email prior to the experience date. If your experience is scheduled within the next 7 days and you do not have an activation code or your code is not working, please contact clientservices@alifeinaday.co.uk.
My activation code is not working
Please contact clientservices@alifeinaday.co.uk immediately for a new code.
Will I have to pay for incoming role play calls?
Role play calls will be from a UK Number (+44) or a Withheld number. Please contact your network provider for advice on incoming call charges. If you have concerns about accepting the calls, please contact clientservices@alifeinaday.co.uk for more information.
What number will the role play calls come from?
Role play calls will be from a UK Number (+44) or a Withheld number.
I will be travelling on the day of the experience; can I still participate?
If you are going to be travelling between time zones, or if you need to have your phone off for an extended period of time on the day of the activity, it is vital you contact clientservices@alifeinaday.co.uk in advance for guidance.
I am driving most of the day to meetings, can I still participate?
You can still participate but please follow the guidance below whilst driving:
We advise you to set aside 5-10 minutes each hour on the day of the experience to respond to the various activities.
I will be changing time zones before or during the day of my experience
Please contact clientservices@alifeinaday.co.uk for advice.
Do I need to commit a whole day to this?
No. A Life in a Day is designed to integrate with your day. It will be disruptive to reflect the real-life experience of patients, but you don’t need to clear your schedule to take part. It takes about 5 minutes every hour for 24 hours, excluding nighttime
I am concerned about the emotional impact of going through this experience, should I take part?
This experience is likely to have an emotional impact. A Life in a Day has been developed in collaboration with patients, carers, healthcare professionals, and patient support groups to create the most authentic experience possible. If you wish to withdraw from the experience or stop participating at any point, please contact clientservices@alifeinaday.co.uk immediately.
Are there any physical or medical conditions that might prevent me from taking part?
If you have any concerns about taking part, please get in touch at clientservices@alifeinaday.co.uk.

Sandy brings over 33 years of extensive experience in the Pharma space, driven by a passion for innovation and growth.
For the last three years, Sandy has leveraged her expertise as an independent consultant, supporting both small and large global agencies with strategic development and execution.
Her core consulting specialisms include:

Matt Toresco is a leading expert on health literacy, healthcare policy & patient advocacy. Matt researches, develops, delivers & implements effective campaigns & corporate identities focused on patient centricity & patient advocacy. He also provides his clients with programs to support their strategic planning, executive level initiatives, account management processes, learning and development, & custom market research to maximize their impact in driving customer and patient focused initiatives.
Matt also is the Founder & Editor-in-Chief of The Advocate: Supporting the Patient Voice, a syndicated annual report of the US and Ex-US patient advocacy community. This research helps the entire healthcare community understand the impact they have on the lives of patients & caregivers while the findings also assist in driving population health initiatives to elevate patient care.

Professor of Gastroenterology at Manchester and Northern Care Alliance and Clinical Lead of the National Intestinal Failure Reference Centre. He was involved in helping to develop the ‘In Their Shoes@ App for Short Bowel Syndrome and Intestinal Failure and has subsequently evaluated the App amongst multi-disciplinary colleagues using pre and post App experience, focus groups and in-depth qualitative interviews. He is also the co-chair of the virtual nutrition support team for the national patient group PINNT(Patients on Intravenous and Naso-gastric Nutrition Treatment) and has been medical advisor to the northwest section of Crohn’s and Colitis UK.

Jason Harley is a senior business leader with extensive experience across large pharma (Sanofi, AZ, Novartis, Roche), biotech start-ups and generics companies.
He has a record of driving performance across a range of global, regional and country marketing and commercial roles.
Therapeutic experience includes respiratory, immunology, bones and joint disease, neurosurgery, diabetes and cardiology. Geographic expertise spans Europe with country expertise in UK and Eastern Europe.
20 years pharma experience in driving launches of blockbuster brands, specializing in injectables and inhalation devices, backed up with 8 years of patient facing clinical experience from the NHS and 5 years working in Public Services Audit in the UK.

Emma is a Consultant Oncology Pharmacist at the Royal Marsden, past Chair of the British Oncology Pharmacy Association (BOPA), and and Chair of the Standards Task Force for the International Society of Oncology Pharmacy Practitioners (ISOPP).
Emma’s specialist clinical areas are RCC, melanoma and GI cancers, and systemic anticancer treatment in general. She also have a keen interest in global health and in particular improving access to cancer medicines in low- and middle-income countries. Emma has been an avid supporter of A Life in a Day since its inception.

Mark Duman MRPharmS brings over 30 years of clinician, management consultant and patient perspectives to the healthcare, life sciences and digital health sectors. Working in the NHS, The King’s Fund, the BBC, and as a Founder of the Patient Information Forum, Mark endeavours to make healthcare more person-centric. As the Chief Patient Officer for MD Healthcare, he works with organisations such as AstraZeneca, Diabetes UK, Google Health, Innovate UK, JnJ, Macmillan Cancer Support, Microsoft, Pfizer, Novartis and Siemens Healthineers to harness digital health, develop markets and improve patient engagement.

Trishna Bharadia, BA(hons), MFPM(hon) is a multi-award winning health advocate and patient engagement consultant who also lives with several chronic conditions, including multiple sclerosis. Based in the UK, she works nationally and internationally with multiple stakeholders in the healthcare ecosystem, including the pharma industry, digital health companies, academia, clinicians and charities/patient associations to better embed the patient voice throughout the healthcare journey and medicines development lifecycle.
She is a patron/ambassador for several health- and disability-related organisations, is a Visiting Lecturer on patient engagement at King’s College London university and sits on numerous steering groups, committees and governance boards.
Particular areas of interest include good patient engagement practice and diversity issues in healthcare.
Among her various accolades, Trishna has been awarded honorary membership to the Faculty of Pharmaceutical Medicine (Royal Colleges of Physicians) and in 2022 was named a PharmaVoice100 honoree, both for her outstanding contributions to the life sciences industry. She has also received a Points of Light Award from the UK Prime Minister’s Office in recognition of her work with patient communities.

Dr. Barber has been employed as an Associate Professor and Honorary Consultant Endocrinologist at University of Warwick and University Hospitals and Warwickshire (UHCW)since 2010.
Dr. Barber has a research background in the genetic and metabolic features of Polysystic Ovary Syndrome. His work led to the award of DPhil from the University of Oxford and the award of the prestigious ‘Society for Endocrinology Clinical Prize Lecture and ‘University of Oxford Medical Sciences Divisional Research Prize’ in 2009. Dr.Barber has published over 130 papers, including a recent paper in the Lancet Diabetes and Endocrinology on ethnic-specific cut-points for obesity.
Dr Barber is an international speaker and presenter on media topics relating to human metabolism and Obesity. As Clinical Lead for the Obesity service at UHCW, Dr. Barber combines clinical duties with clinical and translational research.