Privacy Policy

Who we are

Our website address is:

This Privacy Policy applies to the website (including A Life in a Day), software applications and services of Fecund Projects Ltd, t/a The Method (The Method, we, us or our), registered in England with number 05087833 and with its registered office at Waterloo Business Centre, 117 Waterloo Road, London, England, SE1 8UL. The Method is the controller and responsible for this website and the personal data collected from its use.

If you are a customer using our products (including our software applications and kits) and services, it may be necessary for you to provide certain personal data to us in connection with our provision of products or services to you. In this context, you are the data controller and we are the data processor in respect of any such data provided to us.  You will ensure that you are lawfully permitted to transfer to us any such personal data and we will only use such data to provide the services or as necessary to comply with applicable laws.

If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact us using the details set out below:

Attn:  Privacy Officer

The Method/Fecund Projects Ltd

Waterloo Business Centre, 117 Waterloo Road, London, England, SE1 8UL


Personal Data

We may collect and use your personal data, to operate our website and to deliver the software, kits, and/or services you have requested.  We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth, gender, and social media accounts.
  • Contact Data includes billing address, delivery address, email address and telephone numbers.
  • Financial Data includes bank account and payment card details.
  • Transaction Data includes details about payments to and from you and other details of services you have purchased from us.
  • Technical Data includes information about how you use our website, internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device model and other technology on the devices you use to access this website.
  • Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
  • Photographic Data includes the photos posted as a part of our campaigns which may include your face. Although we may use a face recognition technology (like the TrueDepthAPI) to enhance your experience with an AR effect we do not collect data about your face geometry so you can only send us a regular photo with an AR effect applied on it and we do not use the photos to identify you in any way.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
  • Employment Data includes your current and past employment experience, qualifications, skills, interests and any other information disclosed by you in relation to an application for a role within The Method.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.

Collecting data

We use different methods to collect data from and about you including through:

Direct interactions. You may give us your name, email address and contact details in person, or by filling in forms on our website or by corresponding with us by post, phone, email, social media or otherwise. This includes personal data you provide when you:

  • purchase or use our software application, goods or services;
  • contact one of our employees or consultants;
  • participate in an event which we have organised;
  • complete a form on our website requesting us to contact you;
  • subscribe to our publications or newsletter;
  • request information about our goods or services or other information or materials to be sent to you;
  • respond to a survey;
  • submit an application for a role within The Method; or
  • make a complaint or give us some feedback.

Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, IP address, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy for further details.

Third parties or publicly available sources. We may receive personal data about you from various third parties as set out below:

  • Technical Data from analytics providers or search information providers; and
  • Employment, Identity and Contact Data from third party recruitment agencies or your previous employers.

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you, including the delivery of software application or goods (e.g. kits) to you or processing the return of faulty goods.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Please note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Where we need to collect personal data by law, or under the terms of a contract we have with you and you do not provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our software application, goods and services). In this case, we may have to cancel delivery of our software application, goods or services you have with us but we will notify you of this at the time.

Newsletters and marketing communications

You will receive newsletters, legal updates, news and information about our software application, goods and services and/or other marketing communications from us if you have requested information from us, purchased our goods and/or services or if you provided us with your details when you registered with us and, in each case, you have not opted out of receiving that information.  We may also inform you of goods or services available from our carefully selected partners. We may also contact you via surveys to conduct research about your opinion of our websites, services or future services.

We do not sell, rent or lease or provide in any other way our customer lists to third parties.

Opt-out or unsubscribe

We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information. Users may opt-out of receiving any or all communications from us by contacting us (as set out above) or selecting and following the “Unsubscribe” option in any communication from us.


Our website uses cookies and similar technologies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and allows us to improve our website or software application.

You can set your browser to refuse all or some browser cookies. For more information about the cookies we use, please see our cookie policy.

Third-party links and services

Our website may include links to third-party websites and/or plug-ins. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites or services and are not responsible for their privacy practices or privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above:

  • Our third-party service providers who perform functions on our behalf in connection with the operation of our business such as IT service providers and system administrators, third parties who host, store and manage data or provide programming or technical support, deliver our software, goods and/or services, conduct reference checks on candidates on our behalf etc.
  • Our professional advisers including lawyers, bankers, auditors and who provide consultancy, banking, legal, insurance and accounting services.
  • Our third-party analytics partners to analyse website traffic and understand customer needs and trends or our third-party marketing service providers to help us to communicate with.
  • Third parties if we are required to do so by law, or if we believe that such action is necessary to: (a) fulfil a government, or regulatory authority request; (b) conform with the requirements of the law or legal process; (c) protect or defend our legal rights or property, our websites or customers.
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy.

We require all third parties to respect the security and confidentiality of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

We will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to:

  • conform to the edicts of the law or comply with legal process served on The Method or the site;
  • protect and defend the rights or property of The Method; and
  • act under exigent circumstances to protect the personal safety of users of The Method, or the public.

Get in Touch

If you are interested or have questions about A Life in A Day, please reach out and contact us.

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