Privacy Policy

Who we are

Our website addresses are: www.the-method.com and www.alifeinaday.co.uk

This Privacy Policy applies to the websites, software applications and other products and services, including the immersive patient’s experience programme named “A Life in a Day” including a mobile application and digital audio and video files, of Fecund Projects Ltd, t/a The Method (The Method, we, us or our), registered in England with number 05087833 and with its registered office at Waterloo Business Centre, 117 Waterloo Road, London, England, SE1 8UL. The Method is the controller and responsible for the websites and the personal data collected in the course of our operations, unless stated otherwise. If you are a customer using our products (including our software applications and kits) and services, it may be necessary for you to provide certain personal data to us in connection with our provision of products or services to you. In this context, you are the data controller and we are the data processor in respect of any such data provided to us. You will ensure that you are lawfully permitted to transfer to us any such personal data and we will only use such data to provide the services or as necessary to comply with applicable laws.

If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact us using the details set out below:

Attn: Privacy Officer

The Method/Fecund Projects Ltd

Waterloo Business Centre, 117 Waterloo Road, London, England, SE1 8UL

Email: info@the-method.com

Personal Data

We may collect and use your personal data, to operate our website, design, create, improve our products and services, and to distribute and deliver the software, kits, and/or services requested by our partners, licensees and customers. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth, gender, and social media accounts.
Contact Data includes billing address, delivery address, email address and telephone numbers.
Financial Data includes bank account and payment card details.
Transaction Data includes details about payments to and from you and other details of services you have purchased from us.
Technical Data includes information about how you use our website, internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device model and other technology on the devices you use to access this website.
Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
Photographic Data includes the photos posted as a part of our campaigns which may include your face. Although we may use a face recognition technology (like the TrueDepthAPI) to enhance your experience with an AR effect we do not collect data about your face geometry so you can only send us a regular photo with an AR effect applied on it and we do not use the photos to identify you in any way.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
Employment Data includes your current and past employment experience, qualifications, skills, interests and any other information disclosed by you in relation to an application for a role within The Method.
Health Data includes the information you agree to provide to us in connection with your experience of the relevant therapy area, including your image, name, voice, biographical details and medical history, and any data derived from it.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.

Collecting data

We use different methods to collect data from and about you including through:

Direct interactions. You may give us your name, email address and contact details in person, or by filling in forms on our websites or by corresponding with us by post, phone, email, social media or otherwise. This includes personal data you provide when you:

purchase or use our software application, goods or services;
contact one of our employees or consultants;
participate in an event which we have organised;
complete a form on our website requesting us to contact you;
subscribe to our publications or newsletter;
request information about our goods or services or other information or materials to be sent to you;
respond to a survey;
agree to participate in an interview conducted by the Method for use as part of our products or services;
submit an application for a role within The Method; or
make a complaint or give us some feedback.

Automated technologies or interactions. As you interact with our websites, we may automatically collect Technical Data about your equipment, IP address, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy for further details.

Third parties or publicly available sources. We may receive personal data about you from various third parties as set out below:

Technical Data from analytics providers or search information providers; and
Employment, Identity and Contact Data from third party recruitment agencies or your previous employers.

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Where we need to perform the contract we are about to enter into or have entered into with you, including the delivery of software application or goods (e.g. kits) to you or processing the return of faulty goods.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

We would always rely on your explicit consent for collecting and processing any personal data related to your health. If we do that, we will contact you to obtain your consent. You have the right to withdraw your consent to our processing of personal data relating to health at any time. Please note that when you withdraw your consent we may be entitled to continue to use some of your health data on an anonymised and/or aggregated basis.

We have set out below a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Please note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data, and where the law permits us to do that. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Where we need to collect personal data by law, or under the terms of a contract we have with you and you do not provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our software application, goods and services). In this case, we may have to cancel delivery of our software application, goods or services you have with us but we will notify you of this at the time.

Newsletters and marketing communications

You will receive newsletters, legal updates, news and information about our software application, goods and services and/or other marketing communications from us if you have requested information from us, purchased our goods and/or services or if you provided us with your details when you registered with us and, in each case, you have not opted out of receiving that information. We may also inform you of goods or services available from our carefully selected partners. We may also contact you via surveys to conduct research about your opinion of our websites, services or future services.

We do not sell, rent or lease or provide in any other way our customer lists to third parties.

Opt-out or unsubscribe

We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information. Users may opt-out of receiving any or all communications from us by contacting us (as set out above) or selecting and following the “Unsubscribe” option in any communication from us.

Opt-out or unsubscribe

Cookies

Our website uses cookies and similar technologies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and allows us to improve our website or software application.

You can set your browser to refuse all or some browser cookies. For more information about the cookies we use, please see our cookie policy.

Third-party links and services

Our website may include links to third-party websites and/or plug-ins. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites or services and are not responsible for their privacy practices or privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

We may have to share your personal data with the parties set out below for the purposes set out above, and generally for the purpose of designing, developing, improving and delivering our products and services. These parties include:

Our third-party service providers who perform functions on our behalf in connection with the operation of our business such as IT service providers and system administrators, third parties who host, store and manage data or provide programming or technical support, deliver our software, goods and/or services, conduct reference checks on candidates on our behalf etc.
Our professional advisers including lawyers, bankers, auditors and who provide consultancy, banking, legal, insurance and accounting services.
Our third-party analytics partners to analyse website traffic and understand customer needs and trends or our third-party marketing service providers to help us to communicate with.
Third parties if we are required to do so by law, or if we believe that such action is necessary to: (a) fulfil a government, or regulatory authority request; (b) conform with the requirements of the law or legal process; (c) protect or defend our legal rights or property, our websites or customers.
Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy.
In relation to health data, our individual or corporate customers.

We require all third parties to respect the security and confidentiality of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

We will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to:

conform to the edicts of the law or comply with legal process served on The Method or the site;
protect and defend the rights or property of The Method; and
act under exigent circumstances to protect the personal safety of users of The Method, or the public.

Data retention

We will not keep personal information longer than is necessary for the purpose for which it was collected and we will take all reasonable steps to destroy, or erase from our systems, all personal information which is no longer required.

Children

Our websites and products are designed for adults, not children. As such, the websites and products are not intended for children under 16 years of age. No one under age 16 may provide any personal information to or on the website. If you are under 16, do not use or provide any information on any of our websites or on or through any of its features/register on the websites, , use any of the interactive or public comment features of the websites or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information.

If we process health data of children or persons under guardianship for any of our products or services, we will always seek consent to processing by the duly authorised person.

If you believe we might have any information from or about a child under 16, please contact us at the address or email listed above.

Your rights

Your right	What this means for you	What you can do
The right to be informed about how your data will be processed.	We have to give everyone information about the way that we will use their data. For example, we have to tell you about the purposes for which we will use your data and who else might have access to it. We have set this information out in this policy.	We will provide you with information about how we process your data. Most of this information is set out in this policy, and we may update it from time to time. We may also provide you with notice about how we process your data in other ways from time to time. For example, we may send a notice in an email to you or by using other means of communicating with you.
The right to access your personal data.	We will provide you with access to your personal data that is undergoing processing, together with some further information which you are entitled to receive, such as the purpose of the processing (i.e. why we process it), the categories of data being processed (i.e. what types of data is being processed, such as name, address etc.) and who else we may engage with to receive your personal data on our behalf.	You can request that we provide you with access to the personal data that we process about you (i.e. a copy of it). There may be valid reasons for refusing to comply with some access requests (or parts of an access request), for example in order to protect the rights of other individuals.
The right to prevent processing of your personal data in certain circumstances.	We will, in certain circumstances and to the extent required by law, restrict our processing of your personal data.	You can request that we restrict the processing of your personal data if the data is inaccurate, if the processing is unlawful, if we no longer need the personal data, or if you exercise your right to object (see below). If you seek to exercise this right, we may need to work with you to understand the issues and to determine the extent to which we are required to restrict the processing of your data.
The right to rectify information.	We are required to take steps to ensure the accuracy of the personal data that we process.	If you become aware that the personal data that we hold about you is incorrect, or if your situation changes (for example you change address) please let us know and we will update our records.
The right to data portability.	In some circumstances, we will be required to provide certain data to another organisation at your request in a format that allows that other organisation to read and use it.	You have the right to request the transfer of your personal data to another organisation (i.e. another data controller) in a structured, commonly used machine-readable format, so that the other organisation can, at your request, read and use it. This allows your personal data to be easily transferred from one IT environment to another in a safe and secure way.
The right to erasure of your data (also known as the “right to be forgotten”).	In certain circumstances and where we are required to do so by law, we must ensure that personal data is deleted at your request. This right is not “absolute”, and it is likely that there will be scenarios where we are entitled to continue to retain and process your data, even if you have asked us to erase your data.	If you make this request, we will need to balance certain legal, contractual and business interests against your right to request the deletion of the relevant data.
The right to object to certain processing of your data.	If you object to our processing of your personal data, we will consider certain legal, contractual and business interests and obligations and balance these against your right to object to the processing.	You may object to the processing of your personal data in certain circumstances. You can also object to our use of your personal data for direct marketing purposes.
The right not to be subject to a decision based solely on “automated processing”, (i.e. the right not to be subject to a decision made about you automatically by a computer or algorithm without human intervention).	We are required to keep records of the automated processing that we carry out and in certain circumstances, to give people the right to object to being subject to decisions made in this way as well as providing information about the way that the decisions are made.	You may object if a decision is made wholly by a computer or algorithm without human input. You will also be given information about this type of processing.

Changes to privacy policy

The Method reserves the right to change and modify this Privacy Policy at any time, so please review it frequently. If we make any material changes to our privacy policy, we will notify you via e-mail or by posting a prominent notice on our websites including the home page and other places we deem appropriate, prior to implementing the change so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. Continuing to use the website after such changes constitute your acceptance and consent to the updated terms of our Privacy Policy.