Prove it or lose it: Is Patient Engagement Under Threat?

Whether you missed the live session or want to revisit key insights, you can catch the full recording right here. Dive into the data, explore new perspectives, and discover actionable takeaways for your practice.

SPEAKER BIOS

Mark Doyle

Chair – Mark Doyle, Founder & CEO at A Life in a Day 

Mark Doyle is the founder of A Life in a Day, the immersive patient-experience solution used by 16 of the top 20 global pharmaceutical companies. Before pharma, Mark trained and worked as an actor. He built A Life in a Day on the conviction that healthcare didn’t have an information problem, it had an experience problem, and that lived experience produces the behavior change patient centricity programs promise but rarely deliver. 

Dr. Lisa Kerr – Senior Director of Patient Engagement at Evinova 

Dr Lisa Kerr is Senior Director of Patient Engagement at Evinova, driving inclusive, representative recruitment in clinical trials. With over two decades at AstraZeneca, she has led patient centricity, digital health and decentralised trials strategy. She founded Safe Space, AstraZeneca’s global mental health network, and holds a PhD in Chemistry.

Lisbeth Oxholm Snede – Co-Founder & President at PiCC United 

Lisbeth Oxholm Snede is an international patient advocate and healthcare advisor dedicated to advancing meaningful patient involvement. She works across healthcare systems, research, and industry to embed lived experience into decision-making, helping organisations build more patient-centred and collaborative approaches to healthcare innovation.

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Mark Doyle
Mark Doyle

Mark Doyle is the founder of the award-winning company A Life in a Day.

Using skills developed through his creative arts background, Mark has built the A Life in a Day experience to gather unique insights from the real lives of patients and transform them into 24-hour patient simulations. Driven by his belief that deeper patient insights lead to better outcomes, thousands around the world have been able to step into a patient’s shoes, providing valuable insight into the daily challenges and choices patients face.

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