READY TO STEP INTO A PATIENT'S SHOES?
REGISTRATION IS NOW CLOSED.
To register your interest for future opportunities, please contact us.
A LIFE IN A DAY
THE HCM EXPERIENCE
WHAT ARE THE OUTCOMES FOR PATIENT ENGAGEMENT?
More than 23,000 participants have already taken part in A Life in a Day. For patient engagement teams, the impact is clear: deeper understanding, renewed empathy, and practical actions that change systems as well as mindsets.
Explore real stories from patient engagement teams who worked with A Life in a Day to drive tangible, measurable change, both internally and for patients.
READY TO TAKE THE NEXT STEP?
Experience it for yourself.
Join our Interactive Showcase - a free, condensed version of one of our A Life in a Day experiences - designed to give you firsthand insight into how immersive experiences can elevate patient engagement and strengthen decision-making across your organisation.
SUCCESS FOR PATIENT ENGAGEMENT TEAMS GLOBALLY
OUTCOMES
The experience will take place on Wednesday 25th March and will run alongside your normal routine on that day as any condition or disease would – you do not need to take time off or change your schedule.
The experience is delivered by:
"MY PALPITATIONS ARE SO INTENSE IT FEELS LIKE MY HEART IS COMING OUT OF MY CHEST.
THEY COME ON SO QUICKLY AND LEAVE ME GASPING FOR BREATH.
I WONDER IF I'M GOING TO PASS OUT OR IF MY HEART IS GOING TO STOP."
WHAT IS THE HCM EXPERIENCE?
A Life in a Day is a unique immersive patient experience developed in partnership with patients, to help people better understand the realities of living with a condition or disease.
We are inviting professionals across pharma and healthcare to deepen their patient insight and empathy by taking part in an immersive experience of what it’s like to live with hypertrophic cardiomyopathy (HCM).
Over 24 hours, you will ACT, THINK, SPEAK, and FEEL like a patient. This experience takes you through the challenges, dilemmas, and real-world choices that people living with HCM face every day.
HOW DOES IT WORK?
The experience is a series of interactive challenges that integrate with your working day placing you in the shoes of a person living with HCM.
During the day you'll receive a series of challenges having you ACT like a patient.
You will receive phone calls from actors playing an HCP or patient advocate, getting you to
THINK and SPEAK like a patient.
Used to simulate symptoms or treatment to get you to
FEEL like a patient.
WHO IS IT FOR?
Open to individuals working in:
- Biotech
- Pharma
- Healthcare
- Non-profits
- Academia
There’s no need to take time off or step away from your responsibilities. Instead, patient reality unfolds alongside your real life, making the insight immediate, personal, and unforgettable.
KEY DETAILS
- WEDNESDAY 25TH MARCH, 2026
- AVAILABLE FOR PROFESSIONALS IN EUROPE AND NORTH AMERICA
- £745 (+VAT) BIOTECH & PHARMA
- £450 (+VAT) HCPs,NON-PROFITS & ACADEMICS
- FOR MULTIPLE BOOKINGS, PLEASE CONTACT US AND WE CAN HELP REGISTER YOUR TEAM
