Dive into the Future of Clinical Trials: View on-demand

If you are passionate about advancing patient-centered clinical research, our recent webinar hosted by PharmaTimes and featuring Emma Sutcliffe, VP Head of Global Patient Affairs at Ipsen delivered a wealth of insights into amplifying the patient voice in clinical trials.

If you missed it, read on to view our key highlights from the session, and view the webinar on-demand.

Webinar on demand. Clinical Trials Evolution: how effective patient engagement supports key decision making

Celebrating World Clinical Trials Day

The webinar was held on a significant World Clinical Trials Day anniversary. Emma shares one key pivotal moment in history that transitioned medicine from a traditional approach to a patient-centered one, fundamentally changing how clinical trials and patient care are conducted.

Patient-Focused Drug Development

We explore the evolution and importance of patient-focused drug development (PFDD). not only do we explore this from a regulatory perspective, but also how this is a great advantage for everyone working in clinical trials.

Insights from A Life in a Day

We shared how the A Life in a Day experience helps deliver patient driven clinical trials. As Emma mentioned, “The 72-hour simulation was mind-blowing. It truly moved the needle on our mindset within the organisation.”

This kind of firsthand experience is invaluable in fostering empathy and improving clinical trial designs to better accommodate patient needs.

Addressing Challenges and Barriers

One of the key topics covered was the persistent barriers to clinical trial participation. View the webinar on-demand if you want to delve into the importance of designing trials that are not only scientifically sound but also practical and accessible for patients.

Moving Forward with Patient Engagement

Looking ahead, the webinar explores the critical need to elements, and the future of patient engagement in clinical trials. If you want to stay ahead of the curve, the insights shared in this webinar can inspire meaningful improvements in your own work.

Let us know your thoughts

Let us know your thoughts

The webinars we host and join are built to explore empathy and drive new thoughts and ideas to better our industry. We encourage you to share your experiences and questions after watching the webinar. Engage with us by reaching out below and one of the team will be in touch to continue the conversation.

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Mark Doyle
Mark Doyle

Mark Doyle is the founder of the award-winning company A Life in a Day.

Using skills developed through his creative arts background, Mark has built the A Life in a Day experience to gather unique insights from the real lives of patients and transform them into 24-hour patient simulations. Driven by his belief that deeper patient insights lead to better outcomes, thousands around the world have been able to step into a patient’s shoes, providing valuable insight into the daily challenges and choices patients face.

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