In our recent webinar “How Walking in the Patients’ Shoes Adds Value to Your Patient Engagement Strategy”, we asked Adrian von Muralt from Novartis just that, with real outcomes he has benefitted from since collaborating with us.
Personal Experience
Adrian, Associate Director of Global Patient Engagement at Novartis, shared with us his experience of A Life in a Day from both a personal and team-wide perspective. Adrian stepped into the shoes of a Lupus patient for 24 hours earlier this year and was still able to share with us some of his personal experiences.
View this webinar on-demand to experience the impact of the disease on:
- Understanding of daily life challenges
- Navigating social situations with visible symptoms provided by the A Life in a Day kit – and how he and other team members approached this, each with their own approach
- Emotional wellbeing – even whilst a simulation, sharing in how it drives a deeper understanding and empathy
“Empathy matters in all departments”
Adrian shared how to effectively integrate patient insights into your patient engagement strategy.
To learn more about these outcomes, sign up to watch the video on-demand below.
To dive deeper into the conversation, watch the full webinar recording to learn more about the power of A Life in a Day and how it can elevate your patient engagement strategy.
