Who benefits

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A Life in a Day has been developed to increase patient centric thinking and behaviour for people who work in healthcare.

Transforming patient centric thinking and behaviour throughout your organisation and increasing passion and commitment by enabling individuals to appreciate the importance their role can have on improving patient lives.

Sales & Brand

  • Improve patient-centred sales skills
  • Increase customer engagement
  • Increase knowledge

This programme changed by life, I have worked for 25 years in healthcare and this experience pushed the boundaries of my understanding of the condition and the impact on patients

Director, Field Operations

Medical & R&D

  • Bring data to life
  • Increase real-world patient understanding
  • Improve the patient experience

A great experience, I never understood the complexity and number of issues patients have to deal with. It will make me consider what we put our patients through when asking them to participate in trials

Clinical Research Associate, Germany

Engage HCP’s and PAG’s

  • An innovative way to engage with your customers
  • Demonstrate your commitment to patients
  • Provides customers and support groups with measurable educational benefits

“I feel that this will really improve my practice. In a busy hospital, it can be quite easy to distance yourself from the reality of what patients go through. This experience will make me think more about the experience of patients in between their treatments and how they cope with it. I will be able to empathise even more with them in the future.”

James Lochrie, Specialist Oncology Pharmacist, Royal Free Hospital, London

Marketing & PR

  • Innovative tool to attract press and media coverage
  • Demonstrate organisational commitment to patient centricity
  • Raise disease awareness

“Thanks to a mobile app, carers are better able to understand the constraints and suffering of patients.”

Le Monde

Engage Policy Makers & Payers

  • Raise disease awareness
  • Demonstrate organisational commitment to patient centricity
  • Increase understanding of the challenges patients face

“It gave me real insight and understanding of what a patient must go through.“

Liselott Blixt, Danish MP and member of Health Committee

Increase Patient-Centricity

  • Measurably transform patient centric thinking & behaviour
  • Demonstrate your commitment to put patients first
  • Powerful induction programme

“I was overwhelmed that people care enough about understanding the patient perspective that they developed this program and encouraged their employees and others to participate in it.”

Amber J Tresca, IBD Patient advocacy blog

The Outcomes

Delivered Global Patient Centric goals

  • 2000 + participants in 30+ countries
  • 23% increase in patient empathy
  • 21% increase in disease understanding

Supported commercial targets

  • Integrated into product training
  • 34% increase in confidence talking to HCPs about patient experience

Increased brand reputation

  • Media coverage in 17 countries
  • Live TV coverage in France, Norway, Serbia, Croatia
  • Politicians taken part in Italy, Denmark, US, Greece

Empathy is one of the fundamental tools of the therapeutic relationship between the carers and their patients and it has been proven that its contribution is vital to better health outcomes. Research shows that empathy is associated with increased adherence to medication, fewer mistakes, increased patient satisfaction and better results for patients.

Healthcare professionals

  • Increase awareness of non-clinical impact of disease
  • Improve patient conversations
  • Develop consistent understanding across multidisciplinary teams

Patient advocacy groups

  • Powerful tool to increase disease awareness
  • Help others understand the patient experience
  • Measurable educational benefits

“Professor Philippe Seksik admits that his first consultations after he participated in the project “were a little different”. He talked to his patients about the challenges they have to face. “They felt that I was “reaching out to them” and trying to understand their symptoms, that I understood them and the consequences of their disease a little bit better than before.”

Le Monde article, May 2018

“A Life in a Day is an incredibly powerful way to bridge the gap between people working in pharma & healthcare and the day to day reality of patients. We often hear about organisations and healthcare professionals who want to be more patient-centred in their approach – this is real world patient centricity in action.“

Rose Woodward – Co-founder, Advocate, Patient

The Outcomes

Improved the lives of patients

  • Patient materials reviewed and rewritten
  • New patient support initiatives launched including one which transformed the dietary policies at 5 major airlines
  • Adaptations to clinical trials to take into account patient needs

Developed customer relationships

  • Adapted for HCPs
  • 500+ participants globally in hospitals, primary care and at educational events
  • Part of student doctor medical education in Japan

“I have never done anything like this. It truly puts you in a patients’ shoes, and it really gave you new perspective and empathy.”

Marketing CVRM, Sweden

Get in Touch

If you are interested or have questions about A Life in A Day, please reach out and contact us.