“It’s a different level of impact”, an HCP’s insight

Insights from GP and Lecturer, Dr Sally Erskine

When we were creating the Living With Obesity experience, and alongside speaking to advocates, it was clear we needed to expand our awareness beyond pharma and throughout healthcare.

After a successful pilot with the patient community and industry partners, feedback has been unanimous: this is something everyone, including healthcare providers, need to see.

Following our conversation with a leading HCP and obesity specialist Helen Parretti, we also spoke with Sally Erskine, a GP and clinical lecturer based in the UK. Her insights are eye-opening and valuable to pharma and healthcare professionals alike.

A Life in a Day delivers deeper patient insights for better outcomes, which is why Sally’s feedback is powerful in guiding us to continue delivering experiences that deliver real-world insights and powerful, measurable change.

If you are part of an HCP team that could benefit from these unique insights, please get in touch.

Mark Doyle

Mark Doyle is the founder of the award-winning company A Life in a Day.

Using skills developed through his creative arts background, Mark has built the A Life in a Day experience to gather unique insights from the real lives of patients and transform them into 24-hour patient simulations. Driven by his belief that deeper patient insights lead to better outcomes, thousands around the world have been able to step into a patient’s shoes, providing valuable insight into the daily challenges and choices patients face.

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